Garett C. Montgomery | Creative Director / Producer
WIP
Working with a widely established brand within the medical field was a new and fun challenge - an opportunity to spotlight some real world ‘heroes’ ( a term which they do like to be called). The client initially had a recruiting campaign already running, so the first 3 videos below were us taking that campaign idea and leveling it up. As soon as our versions were completed, they instantly replaced the broadcast spots that the previous agency had given them. Ahead of schedule, our spots had driven recruitment to a point where the client wanted to tackle a larger brand campaign. Given the logistical nuances of the healthcare system, we presented a concept that was emotional, real-story driven, and executable, all the while raising the bar on what was possible with a commercial centered around a healthcare provider - this is the video at the top. Similar to their original campaign, this ongoing campaign encompassed shoots in several cities, a wide distribution of broadcast airings, and some pretty heart-touching and incredible stories.