Garett C. Montgomery | Creative Director / Producer
Transforming Healthcare Branding Through Powerful Storytelling
I led the rebranding of Georgia’s largest healthcare provider, spearheading the most ambitious campaign in the company’s history.
Working with such an established brand in the medical space presented a unique challenge—one that required honoring the real-world heroes at the heart of healthcare while creating a fresh, compelling narrative. The client initially launched a recruitment campaign, but we took their vision further. Our first three videos redefined the approach, elevating the storytelling and production quality to a new level. The impact was immediate—our work replaced the broadcast spots originally produced by another agency.
The results spoke for themselves. Recruitment surged ahead of schedule, prompting the client to expand the initiative into a full-scale brand campaign. Given the complexities of the healthcare industry, we crafted a concept that was deeply emotional, rooted in real stories, and logistically sound—pushing the boundaries of what a healthcare commercial could achieve. These top three videos became the campaign’s foundation.
From multi-city shoots to extensive broadcast distribution, this campaign was about more than just marketing—it was about telling authentic, heartfelt stories that resonated on a human level. If you’re looking for a creative leader who can shape compelling narratives, execute at the highest level, and drive real results, let’s connect.