EMMY NOMINATED 2023 BEST PROMOTIONAL ANNOUNCEMENT
2023 PROMAX GOLD AWARD WINNER
Passion project, turned spec spot, turned brand campaign.
Excited to combine the deeper aspects of the game and it’s history, I wanted to highlight a different, and yet still very real, emotion within the NBA world. With a subject matter that is typically filled to the brim with heavy editing, visual action, and sound effects - by stripping away elements, and essentially giving the script a concentrated spotlight, we were able to strike a resonate chord with fans and non-fans alike.
This was not the easiest project to pitch, but the pieces speak for themselves.