EMMY NOMINATED 2023 BEST PROMOTIONAL ANNOUNCEMENT
2023 PROMAX GOLD AWARD WINNER
Turning Passion into Impactful Brand Campaigns
What started as a passion project evolved into a spec spot—and ultimately, a full-fledged brand campaign.
I set out to capture a different, yet deeply authentic, emotion within the NBA world—one that often gets overshadowed by fast-paced visuals, heavy editing, and explosive sound effects. By stripping away the excess and allowing the script to take center stage, we created something raw, powerful, and unexpectedly resonant. The result? A piece that connected with both die-hard fans and casual viewers alike.
This wasn’t the easiest project to pitch, but the final work speaks for itself. If you’re looking for a creative professional who can push boundaries, find fresh angles, and craft stories that truly engage audiences, let’s make something great together.