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Garett C. Montgomery | Creative Director / Producer

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NBA 75th Anniversary Campaign - Director

EMMY NOMINATED 2022 OUTSTANDING OPEN/TEASE

Bringing Iconic Moments to Life with the NBA’s Biggest Stars

Directing some of the NBA’s most legendary players across multiple cities over three months for this historic campaign was an incredible experience. The concept was bold—each athlete arrived with no prior knowledge of what they’d be doing, allowing us to capture authentic reactions as they recreated iconic moments from NBA history. This was more than just a tribute; it was a bridge between the league’s storied past and its dynamic future.

With each player assigned a different legendary image to replicate, every detail had to be meticulously executed—on both the video and photography fronts—all within a few hours of their availability. It was a fast-paced, high-stakes creative challenge, and I’m proud to have played a key role in bringing it to life. Working alongside an exceptional team of DPs and photographers, we crafted a piece that not only honored the game’s legacy but earned an Emmy nomination in the process.

If you’re looking for a creative professional who can lead high-profile projects, capture powerful storytelling moments, and execute at the highest level, let’s create something unforgettable together.

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