EMMY NOMINATED 2023 BEST PROMOTIONAL ANNOUNCEMENT
2023 PROMAX GOLD AWARD WINNER
Turning Passion into Impactful Brand Campaigns
What started as a passion project evolved into a spec spot—and ultimately, a full-fledged brand campaign.
I set out to capture a different, yet deeply authentic, emotion within the NBA world—one that often gets overshadowed by fast-paced visuals, heavy editing, and explosive sound effects. By stripping away the excess and allowing the script to take center stage, we created something raw, powerful, and unexpectedly resonant. The result? A piece that connected with both die-hard fans and casual viewers alike.
This wasn’t the easiest project to pitch, but the final work speaks for itself. If you’re looking for a creative professional who can push boundaries, find fresh angles, and craft stories that truly engage audiences, let’s make something great together.
EMMY NOMINATED 2022 OUTSTANDING OPEN/TEASE
Bringing Iconic Moments to Life with the NBA’s Biggest Stars
Directing some of the NBA’s most legendary players across multiple cities over three months for this historic campaign was an incredible experience. The concept was bold—each athlete arrived with no prior knowledge of what they’d be doing, allowing us to capture authentic reactions as they recreated iconic moments from NBA history. This was more than just a tribute; it was a bridge between the league’s storied past and its dynamic future.
With each player assigned a different legendary image to replicate, every detail had to be meticulously executed—on both the video and photography fronts—all within a few hours of their availability. It was a fast-paced, high-stakes creative challenge, and I’m proud to have played a key role in bringing it to life. Working alongside an exceptional team of DPs and photographers, we crafted a piece that not only honored the game’s legacy but earned an Emmy nomination in the process.
If you’re looking for a creative professional who can lead high-profile projects, capture powerful storytelling moments, and execute at the highest level, let’s create something unforgettable together.
Transforming Healthcare Branding Through Powerful Storytelling
I led the rebranding of Georgia’s largest healthcare provider, spearheading the most ambitious campaign in the company’s history.
Working with such an established brand in the medical space presented a unique challenge—one that required honoring the real-world heroes at the heart of healthcare while creating a fresh, compelling narrative. The client initially launched a recruitment campaign, but we took their vision further. Our first three videos redefined the approach, elevating the storytelling and production quality to a new level. The impact was immediate—our work replaced the broadcast spots originally produced by another agency.
The results spoke for themselves. Recruitment surged ahead of schedule, prompting the client to expand the initiative into a full-scale brand campaign. Given the complexities of the healthcare industry, we crafted a concept that was deeply emotional, rooted in real stories, and logistically sound—pushing the boundaries of what a healthcare commercial could achieve. These top three videos became the campaign’s foundation.
From multi-city shoots to extensive broadcast distribution, this campaign was about more than just marketing—it was about telling authentic, heartfelt stories that resonated on a human level. If you’re looking for a creative leader who can shape compelling narratives, execute at the highest level, and drive real results, let’s connect.
Crafting Emotionally Resonant Stories That Inspire Change
As the director of Worlds of Impact Films, my mission was to tell stories that deeply resonate with audiences, allowing them to see themselves reflected in the characters' journeys. This project was part of Clemson University's monumental fundraising campaign, aiming to showcase the diverse range of groundbreaking stories unfolding across the college. I wanted to highlight the real people behind these innovations and advancements in multiple disciplines—sharing their struggles, triumphs, and visions for the future, while showing how everyday people could get involved in these transformative narratives. The goal was to submerge the viewer into these worlds and make them feel something profound.
One of the joys of working on this project was the opportunity to speak with brilliant experts across various fields. It was incredibly rewarding to use my skills to bring their stories to a larger audience, helping to raise awareness and secure funding that could ultimately benefit society as a whole. If you’re looking for a creative professional who can craft impactful, emotionally charged stories that leave a lasting impression and inspire change, let’s work together to create something unforgettable.
Bringing Star Trek’s Creative Universe to Life
Working on Star Trek content was an exciting opportunity to celebrate the brilliant minds behind the animated series. Our goal was to craft behind-the-scenes pieces that not only highlighted the talent and dedication of the team but also captured the essence of the show itself.
In the edit, we leaned into the series’ unique tone—balancing its signature humor and adventure with the serious craftsmanship that brings it to life. The result was two finalized videos that resonated with both fans and creators. This particular piece, however, was my favorite—a testament to the passion, creativity, and meticulous work that makes the Star Trek universe so special.
If you’re looking for a creative professional who can blend storytelling with brand identity to create compelling, fan-driven content, let’s make something amazing together.
Shaping Authentic Narratives in the World of Competitive Gaming
The competitive gaming landscape is rapidly evolving, and I had the incredible opportunity to produce and direct a profile on one of its most influential figures in collaboration with Microsoft and Truth. This experience allowed me to immerse myself in an exciting world filled with passionate individuals, and it was both fun and inspiring.
My approach to this project was driven by a desire to break away from the typical action-packed, high-energy clichés often seen in gaming media. Instead, I focused on telling the story of the real people behind the tournaments—the players, their motivations, and the human side of competitive gaming. By slowing down the narrative, I was able to capture the depth and authenticity of this dynamic world, offering viewers a more intimate and meaningful perspective.
If you’re looking for a creative professional who can go beyond the surface to tell authentic, compelling stories in emerging industries, I’d love to bring your vision to life. Let’s create something that resonates.
Elevating Creative Vision for Global Brands
When working with major brands and iconic properties, creative projects often evolve significantly from their original concept. Navigating that transformation while maintaining a strong, compelling vision is where I thrive—turning challenges into opportunities to craft something truly impactful.
Take, for example, the pinnacle of the NBA season: the NBA Finals. From the very first script draft, I knew this piece needed gravity, a voice with undeniable presence. That’s where Hollywood legend Keith David came in. His rich, commanding tone brought the perfect contrast to the carefully curated music, elevating the entire narrative.
But great creative isn’t just about big ideas—it’s about execution. This project was a masterclass in collaboration, where our sound designers and graphic artists pushed their craft to new heights. The result? A piece that doesn’t just capture the moment but amplifies it.
If you’re looking for a creative professional who can shape bold ideas, navigate high-stakes productions, and deliver work that truly resonates, let’s talk.
Crafting Memorable Moments with NBA Legends and Jack Daniel's
When the opportunity arose to showcase NBA legends visiting the iconic Jack Daniel's Distillery in Tennessee, I couldn't have been more excited to jump in. With so many moving parts and a tight timeline, this project required meticulous coordination. We had three days of footage to distill into a powerful 2-minute spot—but every moment we captured was pure gold.
Working with established NBA icons and a legendary brand like Jack Daniel’s required careful planning, but the true reward came when all the pieces came together. The final result was an entertaining, dynamic piece that truly captured the essence of both the brand and the personalities involved.
If you’re looking for a creative professional who thrives in high-stakes environments, can bring diverse elements together seamlessly, and deliver content that resonates, let’s create something amazing together.
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Crafting Tension and Thrills in “Rules to Rule”
Rules to Rule is an exhilarating short film that plunges viewers into a gritty underworld of crime, following a colorful crew of thieves who live by a strict code. When betrayal strikes from within, adherence to the rules becomes far more than a mere strategy for the perfect score—it’s a matter of survival.
This project marked my second foray into filmmaking, and I’m proud to say it exceeded every expectation. With the support of an incredibly talented cast and crew, I was able to refine and execute my vision with greater precision, resulting in a product that felt more cohesive and impactful. Writing and directing a film is no small feat, but completing it and seeing it recognized by festivals and filmgoers has been one of the greatest achievements of my career so far. A huge shout-out to the Rules to Rule team for helping bring this vision to life!
If you’re seeking a creative professional with the experience, passion, and drive to tell captivating stories that leave a lasting impression, I’m ready to take your project to the next level. Let's create something unforgettable.
Embracing Versatility to Craft Authentic Stories.
In my work with diverse clients and brands, my goal is always to adapt and tailor the voice of each project to serve a larger purpose. As a professional creative, it’s my responsibility to bring someone else’s vision to life—but I also cherish the moments when I can tap into my own creative instincts and explore styles and tones that emerge organically, outside of what’s given to me.
Here’s a video I shot and edited to capture the essence of vacation—an unpolished, unplanned expression of relaxation and escape. While I initially hesitated to add it to my portfolio, fearing it might seem unrefined or irrelevant, I’ve come to appreciate its value. It’s a more honest representation of who I am as a creative individual.
Yes, I’m well-versed in crafting high-energy, bombastic sports commercials with dynamic music and sound effects—and I love that. But I also embrace the quieter moments, the meditative experiences that allow a different side of creativity to emerge. If you’re looking for a creative professional who can capture both the high-octane and the subtle, the bold and the serene, let’s collaborate to tell stories that truly resonate.
A few brands I have had the pleasure to work with.
